In vi and design 'the use of color is very important'.
At the same time, the performance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses.
Color because of its physical properties, namely, different colors have different wavelengths,therefore, will directly or indirectly affect people#39;s emotional, mental and psychological activities.Different color through the reflection of people#39;s vision to the brain, but can cause people to seethe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stability,ease the psychological effect. Such as cream makes people feel lovable, naive, simple; yellow,orange, red and relaxing; exciting, give a person with bold, strong feeling; pink romantic breath is thick; rose, lavender is full of elegant, mysterious, beautiful mood; green, vibrant, moral of youth and hope, the symbol of new life in the spring; the deep color, Coffee olive steady, calm;blue can play relaxed, cool effect; white is a solemn, stately, pure artistic conception.
Art design is a creative activity -- perceptual art design combined with rational is an art and science and technology, technology, science, aesthetics, style, color, design solutions. Is the design of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineering, to study what kind of grip handle is comfortable, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze the argument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should consider not only the creator#39;s preferences, but also to consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science.
Through the above analysis we can see that the scope of the design art design is very wide, but the use of color is also very important, but playing each university, professional open course curriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design.
A case
Graphic design is an art and design direction, however clever use of a plane advertisement designs successful or not is one of the factors of color, the color for the plane advertisement design work, and its importance is obviously. 'Color' and advertising designers, like Punchline, is a important strength of advertising works wonderful, moving and not. There is color is not isolated,to embody the texture of products, features, and can beautify the advertising space; at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic.
A physiological function, color
Humans will have different physiological responses to different color, which has been proved by science. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm;blue, green and other colors will be reminiscent of the sea, the sky and the river, which we call cool.
We are in the color design, color hue, lightness, purity is not the same in the mutual collocation use should pay attention to the following points:
1 the intensity of the color sense. Generally speaking, more warm color visual effect and high color purity and brightness is lower than cool color and brightness. In addition, hue, lightness and purity is more big, the color contrast is stronger.
2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling.
3 color sense the severity of. High brightness color than low lightness feels lighter, more deep color to feel more heavy.
The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid moving and strong sense of color, you avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information.
Two, color and psychology
Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, environment, education and other factors. Such as gray system OST older people like lightness and purity are relatively low, but children are like bright and vibrant colors.
Color design in packaging needs to consider the color to the viewer#39;s physiological and psychological factors, but also consider the nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the product#39;s personality.
Color influence on people#39;s psychology, it can produce different feeling, it can lead to mood,imagination. This is because people feel about things often have the association, the color also initiates the emotion. Design is very important in advertising color this association and emotional effect. Effects of advertising colors on people#39;s psychological, as a result of people#39;s life experience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychological feelings also raises different association of emotion.
Color matching rules three, advertisement design
Identify 1 Main color
How to express the specific theme in adv
全文共10177字，剩余内容已隐藏，支付完成后下载完整资料
In vi and design 'the use of color is very important'.
At the same time, the performance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses.
Color because of its physical properties, namely, different colors have different wavelengths,therefore, will directly or indirectly affect people#39;s emotional, mental and psychological activities.Different color through the reflection of people#39;s vision to the brain, but can cause people to seethe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stability,ease the psychological effect. Such as cream makes people feel lovable, naive, simple; yellow,orange, red and relaxing; exciting, give a person with bold, strong feeling; pink romantic breath is thick; rose, lavender is full of elegant, mysterious, beautiful mood; green, vibrant, moral of youth and hope, the symbol of new life in the spring; the deep color, Coffee olive steady, calm;blue can play relaxed, cool effect; white is a solemn, stately, pure artistic conception.
Art design is a creative activity -- perceptual art design combined with rational is an art and science and technology, technology, science, aesthetics, style, color, design solutions. Is the design of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineering, to study what kind of grip handle is comfortable, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze the argument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should consider not only the creator#39;s preferences, but also to consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science.
Through the above analysis we can see that the scope of the design art design is very wide, but the use of color is also very important, but playing each university, professional open course curriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design.
A case
Graphic design is an art and design direction, however clever use of a plane advertisement designs successful or not is one of the factors of color, the color for the plane advertisement design work, and its importance is obviously. 'Color' and advertising designers, like Punchline, is a important strength of advertising works wonderful, moving and not. There is color is not isolated,to embody the texture of products, features, and can beautify the advertising space; at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic.
A physiological function, color
Humans will have different physiological responses to different color, which has been proved by science. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm;blue, green and other colors will be reminiscent of the sea, the sky and the river, which we call cool.
We are in the color design, color hue, lightness, purity is not the same in the mutual collocation use should pay attention to the following points:
1 the intensity of the color sense. Generally speaking, more warm color visual effect and high color purity and brightness is lower than cool color and brightness. In addition, hue, lightness and purity is more big, the color contrast is stronger.
2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling.
3 color sense the severity of. High brightness color than low lightness feels lighter, more deep color to feel more heavy.
The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid moving and strong sense of color, you avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information.
Two, color and psychology
Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, environment, education and other factors. Such as gray system OST older people like lightness and purity are relatively low, but children are like bright and vibrant colors.
Color design in packaging needs to consider the color to the viewer#39;s physiological and psychological factors, but also consider the nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the product#39;s personality.
Color influence on people#39;s psychology, it can produce different feeling, it can lead to mood,imagination. This is because people feel about things often have the association, the color also initiates the emotion. Design is very important in advertising color this association and emotional effect. Effects of advertising colors on people#39;s psychological, as a result of people#39;s life experience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychological feelings also raises different association of emotion.
Color matching rules three, advertisement design
Identify 1 Main color
How to express the specific theme in adv
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