出处：Gasser J. Humor Illustration Design, a Summary of Illustrations, Designs, and Projects[C]// International Conference of Design, User Experience, and Usability. Springer, Berlin, Heidelberg, 2013:513-519.
Humor Illustration Design, a Summary of Illustrations, Designs, and Projects
Jochen Gasser
Abstract
This paper summarizes my work as an illustrative designer; it covers details of my inspiration, ideas, final works, and specific projects that I have worked on throughout my career. This paper is organized in parts; Humor Illustration Design as a Solution Mechanism for Various Problems describes my view on how humor functions in the world today and how it alleviates issues. Illustration as a Tool is where I explain the workings behind and the outcome of an ongoing project and the goals Irsquo;m aiming for as a designer in terms of reaching my audience. I then show how I incorporate my work into marketing strategies in Humor Illustration Design as Marketing Strategy. Finally I focus on the project that I will present in Las Vegas in July.
Keywords: Humor Illustration Design, Humor, Andreas Hofer, Humanity, Emotional Connection, Gondola.
1.Humor Illustration Design as a Solution Mechanism for Various Problems
In a powerful and function-oriented world, it is more important than ever not to come short on emotions and humanity when it comes to design and illustration. The motto “Sex sells”, is an evident example of how humor functions in our society; at first the directness of this motto seems crude and grabs our attention, then it eases and brings about a laugh. Humor is a concept that can be used to reach audiences within seconds, and draws them in through amusement and emotional connection. Illustration is a way to depict humor; it is an ideal means of expression as themes can be apprehended and understood with no specific boundary. In other words, illustration allows individual opinions and views on certain themes through imagination.
2.Illustration as a Tool
Since the beginning of my career as a freelance illustrator in 2008, I have been interested in innovative ways to apply the concept of “Humor Illustration Design”. I worked together with a historian named Norbert Parschalk on my first project. It was based on the idea of historical story telling through a new style. The main idea was to
create “comics”, in which history and humor were combined, without questioning the significance and plausibility of a given storiersquo;s contents.
The first story I transformed into a comic was the biography of “Andreas Hofer”, a local freedom fighter and hero in the South Tirol (a small region of Italy, far north in the Alps). In this region of Italy – in my homeland –, the status and importance of Andreas Hofer can be compared to that of Abraham Lincoln in the USA. I designed the illustrations and Norbert Parschalk helped me formulate the texts.
But there were consequences that came with animating this historical figure and things went through the roof when the storybook was first published and released; as quoted, one cannot make “Serious historical figures into comical heroes.” However the book was soon accepted and became a best seller. It also serves as an educational tool for many middleschool students and a number of others in general.
The concept of this project was simple and came down to one question and goal: How could I get people from each age group who were historically lsquo;uninterestedrsquo;, to want to experience and learn history? The solution lay in the combination of texts and matching cartoons and comicstrips; I recreated each story based on this combination, with the intention of finding a way to give people no option but to learn the history; they would have to read the texts in order to understand the illustrations they were looking. And this worked!
I designed the humorous elements of my story books with the purpose of “rewarding” the reader, who had been “forced” to do something undesireable (i.e. to read) in order to understand the story. This concept takes after the motto: “You can learn and also laugh!”. I didnrsquo;t want to undermine or question the seriousness of the biographies however, and so, I only chose scenes that are either proven or unverifiable. This is how the subtitle of my book series, “An Illustraded History”, was founded. Based on this subtitle, my books can be considered “subjective history” rather than as “joke” or “satire”.
3.Humor as a Marketing Strategy
So far in my career as an designer the fact that humor functions independently from product or service has become clear to me. When properly combined with “customary” marketing strategies, a product can become a popular item or idea, and thus can lead to an emotional connection with the customer. My illustrated characters create a sense of connection and understanding for my clients and allow them to dive into a somewhat realistic comic world that really doesnrsquo;t seem too unbelievable.
I have displayed my illustrations and work in various ways, from simple T-shirt designs to interior designs of entire facilities. The range of possibilities seems to be endless. As an example, I have incorporated my work in restaurants where humorous details have found their place on anything from beer barrels to napkins and from bath- room walls to garden furniture.
4.Project in Las Vegas
In searching for a perfect project for the Las Vegas event, I came across and interesting object in Las Vegas which is currently being established. This object is called The High Roller Observation Wheel, an enormous ferriswheel at Caesarrsquo;s Palace on the Las Vegas str
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幽默插画设计-插画、设计与项目总结
作者：Jochen Gasser
摘要
本文总结了我作为一个插画设计师的工作。本文还覆盖了在我整个职业生涯期间的灵感、想法、最终作品、具体项目的详细细节。本文的组织结构如下两个部分：第一个部分是当我面对当前社会中各种出现的问题的时候，我所提出的解决方案中的幽默插画设计方面的观点有关的部分；第二个部分是如何应用幽默插画设计来调解各种问题的部分。插画作为一个工具，我会在之后的论文中对这里的观点进行详细的解释。在一个正在进行的项目中，我作为插画设计师的目标是获得更多的赞同。接着，我会在论文中展示我是如何将我的工作内容与市场营销相结合的，也就是说我将展示我是如何使用幽默插画设计作为营销策略的。最后，我会将我论文的重点放在即将在7月份拉斯维加斯展览的项目上。
关键词：幽默插画设计、幽默、霍费尔安德烈亚斯、人性、情感连接、贡多拉。
1.幽默插画设计是各种问题的解决机制
在这样一个强大、功能化的世界里，设计和插图对情感和人性方面的要求要比以往任何时候都显得更重要。有这样一句格言“凡是有关性爱的东西都可以大卖”，这是幽默作用在我们社会的一个很明显的例子;这句格言赤裸裸的表达其含义的方式在第一时间就吸引了我们的注意力。幽默是一个通过娱乐和情感连接的方式在几秒钟内到达受众，并吸引他们的概念。幽默常会给人带来欢乐，其特点主要表现为机智、自嘲，调侃、风趣等。确实，幽默有助于消除敌意，缓解摩擦，防止矛盾升级，还有人认为幽默还能激励士气，提髙生产效率。而插图则是一种描述幽默的方法。插画是一种人们可以理解的主题的理想表达方式，这种表达方式无需特定的边界来限定。換句话说，插画可通过图像的形式来表达个人在某个事物上的观点。
2.插画是一种工具
我是在2008年的时候开始我作为自由插画师的职业生涯的，我对创新应用“幽 默插画设计”的概念十分感兴趣。在我接手的第一个项目中，我和一位被名为 Norbert Parschalk的历史学家一起工作。该项目主要目的是通过新的方式来讲述历史故事。当时的主要想法是创造一种“漫画”，其中历史和幽默会进行紧密的结合，这样就无需置疑这个给出的故事背景的意义和可行性。
第一个被我创作成漫画的故事是“霍费尔安德烈亚斯”传记，这是一个讲述南蒂罗尔当地的自由战士和英雄形象(南蒂罗尔是意大利的一个地方，在阿尔卑斯山北方)的故事。在意大利的这个地方-我的国家，霍费尔安德烈亚斯的地位和重要性可比得上美国人眼中的亚伯拉罕bull;林肯。我负责插画的设计，历史学家Norbert Parschalk则协助我来组织相关的文本。
但是，当故事书第一次出版发行时，这一历史人物和事物的出现带来了震撼的效果。如所述，不能将“严肃的历史人物塑造成滑稽的英雄人物”。然而这本书很快被接受并成为畅销书。它也是许多中学学生和其他一些普通学生的教育工具。
这个项目的概念很简单，归结为一个问题和目标:如何让那些对历史“不感兴趣”的每个年龄组的人想要体验和学习历史？解决方案在于文本与配套漫画相结合；我在这种结合的基础上重新创造了每一个故事，目的是想找到一种方法，让人们别无选择，只有去学习历史；他们必须阅读课文以了解他们所看到的插图，这招管用！
我设计了我的故事书的幽默元素，目的是为了“奖励”读者，他们是为了理解这个故事而“强迫”做某事。这个概念采纳了座右铭:“你可以学习，也可以笑！” 我不想破坏或质疑生物物质的严重性，所以我只选择了经过验证或不可验证的场景。 这是我的书系列“插画史”的副标题。 根据这个副标题，我的书可以被认为是“主观历史”，而不是“笑话”或“讽刺”。
3.幽默也是一种营销策略
在我作为插画设计师的职业生涯里，我越来越清晰的认识到脱离产品和服务的幽默功能的存在事实。当幽默与“适当的”营销策略正确结合的时候，那么一个产品就会变成一个流行的事物或者思想，从而与顾客建立一种情感连接。我使用插画表达的角色与我的读者之间建立了一种情感连接以及理解，并帮助他们进入我所营造的漫画世界中，这也许并没有看起来的那么不可能。
我以各种方式展示了我的插图和工作，从简单的T恤设计到整个设施的室内设计。可能性的范围似乎是无止境的。作为一个例子，我把我的作品融入了餐厅，幽默的细节已经从啤酒桶到餐巾，从浴室的墙壁到花园家具都发现了。
4.在拉斯维加斯的项目
为了给拉斯维加斯的事件建立一个完美的项目，我偶然间看到了一些在拉斯维加斯正在发生的有趣事件。该事件被称为高辊观察轮,这是拉斯维加斯大道上凯撒宫建造的一个巨大的摩天轮。这是世界上最大的摩天轮，其高度可达550英尺，在其上面设置有大型圆形小木屋，每个小木屋都能容得下40个人，在小木屋里的人能够360度的观察这个城市。该摩天轮转一圈的持续时间为30分钟，当然，该摩天轮也允许团体为更长时间的浏览进行预定。
下面我将对我所写下的内容进行总结，像摩天轮这样的项目也许可以被视为奢侈品项目，因为即使没有插画设计，它们也一定能够取得商业上的成功。然而，与我提供的将幽默与目标特点结合的插画设计，可以让人们记住这个事物的另外的一个方面，这当时对每个设计者工作都是十分重要的。
与人们曾屡次遭遇过情况一样，重要的事情从来不是“为什么是这样”而是“怎样才能做到”。插图设计是成功的基石。我的插画设计能够让顾客开心一笑并且能够和顾客之间建立情感连接。
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