中国跨境电子商务发展的转折点
原文作者 Audery Guo 单位 Chinarsquo;s Freign Tade
摘要：研究数据表明，2013年中国跨境电子商务占中国进出口总额的11.9%，2014年增长到14.8%。预估到2017年，跨境电子商务占中国对外贸易总额预计将达到20%。
专家们在《中国对外贸易（英文版）》分享了他们对中国对外贸易的不同意见。2014被认为是中国跨境电子商务发展的元年。那么，2015年是否会成为一个新的转折点呢？专家们各抒己见。
关键词：跨境电子商务； 转折点； 进出口；贸易总额
坚持就是胜利。
YMT全球的首席执行官Bibo Zeng指出，2015年“剩”者为王。在对他进行中国对外贸易的相关采访中，他指出将会有更多初创型的公司将会开展跨境电子商务，而许多已经具有一定规模的企业也开始关注跨境电子商务。比如说，京东全球已经把跨境电子商务作为一个重要的战略发展。这些拥有做够资金和多渠道电子商务巨头将会使得跨境电子商务的竞争更为激烈。
他分析，一些超过十年历时的电子商务企业将会具有较强的竞争。因此，即使一些初创型的企业取得了融资，如果没有明确的市场开发计划，生存的机会就很渺茫。
YMT全球获得第二轮10亿的融资，Zeng回忆说，谈判的过程很艰难。他说：“谈判期间投资者觉得我们做跨境电商具有一定的风险性。2014年9月的时候还是比较容易融资的，但是到了10月，一些投资者开始担心我们如何和天猫、亚马逊等跨境电商巨头竞争。”Zeng见证了跨境电商的高峰期和低谷期，对于谈判也有丰富的经验，“这就是我们争取更多资金的原因”，Zeng回答说，“我们需要为即将到来的激烈竞争做准备。”
据他介绍，YMT全球在跨境电子商务进程中将重点关注以下几点：
第一，神话海外供应链发展，YMT将会在洛杉矶和伦敦设立海外总部，帮助公司国际化。
第二，扩大研究的支出，已完成跨境电子商务生态系统的建设，建立跨境电子商务专业团队。
第三，做更有效的营销，让中国消费者了解到YMT。YMT全球最近已在上海地铁上投放广告。
此外，YMT全球将会不断加强物流，包括建立海外仓和保税仓。目前，已在国外建立四个海外仓，国内已建立两个保税仓。我们将投资的大部分集中在基础设施。如果我们与大企业竞争,我们就需要与不同卖家的沟通,我们的服务,培训,发展,物流和仓储、“曾充满信心说到。
当被问及公司上市,他说,目标是在2018年,他预测:“这个判断是基于现状。2015年小球员将离开市场,在2016年的竞争将包括一些巨大的球员,在2017年,市场将在一段时期的稳定。”逐渐开放的上海、广州、福建、天津自由贸易区带来无限的中国跨境电子商务的机会,已成为中国进出口增长最快的市场之一。
商务部预测,2016年中国跨境e一贸易进口和出口将增长至6.5万亿元人民币,年增长率为30%,相比之下,传统出口atless超过10%的增长,这使得跨境电子商务成为新的焦点growth.Some分析预测,到2018年,中国电子商务将的数量占全球电子商务市场的50%。
去年12月,鲜Life收到资本融资。肖Tylcr告诉首席执行官中国对外贸易的融资将集中在三个方面。
首先,注重团队,鲜Life需要更多的人才加入我们,特别是在技术领域和供应链。
第二,继续加强平台建设。这附近,鲜Life应用程序将启动,与不同的PC版本。他们将签署合同和一些健身教练,鲜Life应用功能微商店,这些教练可以适用于开放微商店,和与他们的朋友分享他们的经验的海外产品。
第三,加强海外仓储、鲜Life购买所有产品海外直接将存储在我们的仓库,现在他们已经建立在香港和韩国存储。此外,它将打开离线商店附近的海外旅游目的地,中国游客可以选择产品在我们的商店,然后该公司将帮助他们通过物流渠道发送家园,是方便的,他们只需要选择,然后可以继续旅行。当他们回到中国和回家,他们选择的产品到达。
作为一轮资本融资的接受者,BIYABAOBEI CEO刘楠对中国对外贸易说:“这个融资,我们希望专注于构建海外供应链。”“第一,优化海外供应链;第二,要更好的客户体验,让他们满意我们的服务,第三,孕产妇和儿童方面的产品,不仅巨大的球员或初创企业,他们缺乏管理和长期的规划,这是我们的重点改善,”她补充道。去年,商城全球有伟大的成就,今年,它将吸引更多的品牌进入网上超市、免税店、化妆品商店和孕产妇和儿童商店,使类别和品牌更丰富,虽然升级客户的购物体验。在2015年,丁商城全球希望继续增长。它预测,面临着巨大的刚性需求市场,中国的跨境电子商务会有前途的。
外文文献出处：中国对外贸易2015年02期
附外文文献原文
Make-or-break Year for Chinarsquo;s Cross-Border E-Commerce Companies
I research estimates that the volume of Chinarsquo;s cross-border e-commerce accounted for China total export-import volume 11.9%in 2013,up to 14.8%in 2014.By 2017,cross-border e-commerce occupies a proportion of the total amount of Chinarsquo;s foreign trade that is expected to reach about 20%.
The players shared their different opinions with Chinas Foreign Trade. 2014 was considered to be the first year of the development of Chinese cross- border e-commerce, So will 2015 be a make or break year for the industry? The players shared different opinions.
Itrsquo;s the time of the one who persists wins.
CEO of YMT Global, Bibo Zeng raised his point of view '2015 is the time of the one who persists wins'. During the interview with Chinarsquo;s Foreign Trade, he thought that still emerging are many start-ups, meanwhile giant companies are paying their attention also on cross-border e-commerce. One example, JD Global, said the market of cross-border e-commerce is one of the important strategic developments. Those e-commerce giants with sufficient financing and multi-channels will make the competition more difficult this year.
He analyzed that some e-commerce companies have a history pf over ten years with strong competition. So even though start-ups have achieved venture financing, those without clear market development plans will still have little chance to survive.
YMT Global got B round capital financing of USS 100millions, Zeng recalled that the process of negotiation was very hard. He said: ”During the negotiation the investors feel the risk I coming. In September of 2014,it is easy to discuss the financing, then in October, some of investors started to worry how we could compete with giant players such as T-mall Global and Amazon. ”Zeng has witnessed the peaks and troughs of development of cross-border e-commerce, so he had rich experience regarding competition, “This is why we make efforts to strive for more financing, we need to get preparation for the coming fiercer competition.”
According to his introduction, YMT Global will focus on the following.
First, to deepen the development of overseas supply chains, YMT Global will establish the headquarters in LA and London that helps the company internationalize.
Second, to expand the spending on research to complete the cross-border e-commerce ecological systems, and to build the team
Third, to do more radical marketing in order to make Chinese consumers aware Recently YMT Global put advertising at subway in Shanghai.
In addition, “We also continue to strengthen the logistics. We will build storage globally, four overseas and two in domestic boned zones. ”We will focus most of investment on the infrastructure. If we compete with giant players, we need to be different in terms of communication with sellers, our service, training, development, logistics and storage,' Zeng said full of confidence.
When asked about taking the company public, he said that the target is in 2018, he predicted: 'This judgment is based on the status quo. In 2015 small player will be out of the market, in 2016 the competition will include some giant players, in 2017, the market will be in a period of stability.'
The gradual opening of Shanghai, Guangzhou, Fujian and Tianjin Free Trade Zones bring limitless opportunities to China cross-border e-commerce, which has become one of Chinas export-import fastest growing markets.
The Ministry of Commerce predicted that in 2016, Chinas cross-border e-commerce imports and exports would grow to RMB 6.5 trillion with annual growth rate of 30%, compared with the growth of traditional export at less than 10%, which made cross-border e-comm
剩余内容已隐藏，支付完成后下载完整资料
Make-or-break Year for Chinarsquo;s Cross-Border E-Commerce Companies
I research estimates that the volume of Chinarsquo;s cross-border e-commerce accounted for China total export-import volume 11.9%in 2013,up to 14.8%in 2014.By 2017,cross-border e-commerce occupies a proportion of the total amount of Chinarsquo;s foreign trade that is expected to reach about 20%.
The players shared their different opinions with Chinas Foreign Trade. 2014 was considered to be the first year of the development of Chinese cross- border e-commerce, So will 2015 be a make or break year for the industry? The players shared different opinions.
Itrsquo;s the time of the one who persists wins.
CEO of YMT Global, Bibo Zeng raised his point of view '2015 is the time of the one who persists wins'. During the interview with Chinarsquo;s Foreign Trade, he thought that still emerging are many start-ups, meanwhile giant companies are paying their attention also on cross-border e-commerce. One example, JD Global, said the market of cross-border e-commerce is one of the important strategic developments. Those e-commerce giants with sufficient financing and multi-channels will make the competition more difficult this year.
He analyzed that some e-commerce companies have a history pf over ten years with strong competition. So even though start-ups have achieved venture financing, those without clear market development plans will still have little chance to survive.
YMT Global got B round capital financing of USS 100millions, Zeng recalled that the process of negotiation was very hard. He said: ”During the negotiation the investors feel the risk I coming. In September of 2014,it is easy to discuss the financing, then in October, some of investors started to worry how we could compete with giant players such as T-mall Global and Amazon. ”Zeng has witnessed the peaks and troughs of development of cross-border e-commerce, so he had rich experience regarding competition, “This is why we make efforts to strive for more financing, we need to get preparation for the coming fiercer competition.”
According to his introduction, YMT Global will focus on the following.
First, to deepen the development of overseas supply chains, YMT Global will establish the headquarters in LA and London that helps the company internationalize.
Second, to expand the spending on research to complete the cross-border e-commerce ecological systems, and to build the team
Third, to do more radical marketing in order to make Chinese consumers aware Recently YMT Global put advertising at subway in Shanghai.
In addition, “We also continue to strengthen the logistics. We will build storage globally, four overseas and two in domestic boned zones. ”We will focus most of investment on the infrastructure. If we compete with giant players, we need to be different in terms of communication with sellers, our service, training, development, logistics and storage,' Zeng said full of confidence.
When asked about taking the company public, he said that the target is in 2018, he predicted: 'This judgment is based on the status quo. In 2015 small player will be out of the market, in 2016 the competition will include some giant players, in 2017, the market will be in a period of stability.'
The gradual opening of Shanghai, Guangzhou, Fujian and Tianjin Free Trade Zones bring limitless opportunities to China cross-border e-commerce, which has become one of Chinas export-import fastest growing markets.
The Ministry of Commerce predicted that in 2016, Chinas cross-border e-commerce imports and exports would grow to RMB 6.5 trillion with annual growth rate of 30%, compared with the growth of traditional export at less than 10%, which made cross-border e-commerce become new focus for growth. Some analysis predicts that by 2018 the volume of China e-commerce will account for 50% of the global e-commence market
Last December, Xian life received capital financing. CEO Tylcr Xiao told Chinarsquo;s foreign Trade that the financing will focus on three aspects.
First, to focus on the team, Xian life need more talents join us, particularly in the fields of technology and supply chain.
Second,to continue to strengthen the construction of platform. This near, the Xian life app will be launched, alongside a different PC version. They will sign contract with some fitness coaches, Xian life app has the function of micro store, these coaches could apply to open their micro stores，and share with their friends about their experience of using overseas products.
Third, to strengthen overseas storage, Xian life purchases all products overseas directly, which will be stored in our warehouse, now they have set
up storage in Hong Kong and South Korea. Besides, it will open offline stores
nearby the travel destination overseas, Chinese visitors could choose products
in our shop, then the company will assist them through logistic channels to send
to their homes, it is convenient that they only need to choose, then can continue
to travel. When they are back China and come home, the products they chose also
arrive.
Also a receipt round of capital financing, BIYABAOBEI CEO Liu Nan said to Chinarsquo;s Foreign Trade: 'this financing we would like to focus on building our overseas supply chain.”'First, to optimize overseas supply chain; second, to better our customers experience and make them satisfied with our service; third, in the aspect of maternal and child product, not only giant players or start-ups,
they are lack of management and long-term planning, which is our focus to
improve,' she added.
Last year, Tmall Global got great achievement, this year, it will attract
more brands into its online supermarkets, duty-free shops, cosmetics stores and
maternal and child stores, to make the category and brands more abundant,
while upgr
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