Analysis on the Influencing Factors of Table Tennis Industry Economic Development
Department of Physical Education, Baicheng Normal University
Abstract: The main factors of table tennis industry economy in the establishment of table tennis industry consumer groups. Improve the clubs business, in the consumer system, the table tennis professional club is the main consumer
To guide, and table tennis crowd is the main consumer. By improving the operation and management of the guide, to stimulate the consumption of the main table tennis industry is a good development; table tennis more
Have the vitality of our countrys enduring.
Key words: ping pong crowd; economic benefit; club; ping pong industry
CLC: F230 Document code: A Article ID: 1001-828X (2011) 10-0293-01
Sports industry has become a pillar industry in developed countries today, even in Chinas sports industry
More developed cities, the output value of only a small part of the total output value, the data in the table tennis production
Industry value is even smaller. There is also competition between sports. Table tennis should not be long
Bad, must have a good benefit for the guarantee. Improve the management of the Department of music, business and table tennis crowd
The consumption determines the economic efficiency of the table tennis industry.
First, the establishment of ping pong industry consumer groups
1.The popularity of table tennis
Table tennis industry to develop, the popularity of table tennis is inevitable. Table tennis,
Equipment investment is relatively cheap, moderate exercise intensity, a better sports crowd. So table tennis
Sports has a prerequisite for popularization. If you want to build a few evenly distributed in the city of large ping
Ball training center, to provide a place for the popular. Regularly in these table tennis training center
Between the engage in friendship game, the ball will be friends, which is the scope of the expansion of the public.
2.Factors Affecting Sports Consumption Psychology
At present, the sports consumption psychology of our residents is largely influenced by the economic factors
approximately. In economic factors, the national income level and the sports consumption data are several people s consumption
Psychological play a major role, the general situation, the level of national income will be with the socio-economic play,
National income level, the sports market prosperity, rich products, reasonable price that is to ensure that the basic life
The level of circumstances it is possible to increase the people to improve consumer psychology and consumer spending structure,
Improve the consumption of sports and entertainment spending; in cultural factors, the national cultural quality and sports culture
Education plays a major role, each of us survived in a certain cultural environment,
Began to accept the education and influence of the surrounding culture, and gradually established with the culture consistent with the price
Values and behavioral standards. So, to some extent, it can determine a persons consumption price
Values and behavioral norms that affect a persons lifestyle and consumption habits; in personal factors
, Sports values and personal income status play a major role. Can people really realize that sport?
Consumption is the need for human social and cultural progress, that is, the need for a happy life. Only really know
To the value of sports, will initiation of the needs of sports, with the need to produce consumption
Machine to provide the inherent power for sports consumption. Therefore, the correct understanding and understanding of sports
Value, and establish the correct sports values, directly related to peoples sports consumer awareness of the shape
Into, affect the psychological and behavior of sports consumption. Personal income directly affects peoples purchases
Force and consumption level, is to complete a variety of activities necessary for the important psychological premise. There is a positive
Do not have a good income, can not have a higher consumption; with a good income
But not the right sports values also affect the level of sports consumption. Both
Bearing in close contact, in different aspects of the impact of peoples sports psychology.
II. Perfect the management of the table tennis professional club
The establishment of the table tennis professional club, both for the table tennis has brought vitality, but also play
Guide the role of the main force of consumption. The establishment of the professional club, but also for the ping-pong industry economy
Create benefits. Improve the operation of the Department has become the table tennis industry, the key to economic development.
At present, the main problem of the existence of Chinas table tennis professional career is that the economy can not
Legislation, but also need to provide a lot of money to maintain the normal operation of the Department. Once the business
Poor economic efficiency or leadership replacement, the economic source of the Department of music will be a problem. So, ping
The existence of a career in China and gradually on the track of healthy development, must be heavy
Depending on the development of the market, and strive to improve their hematopoietic function, increase the economic source.
1. The clubs management personnel
Received Date: 2011--10-12
At present, Chinas table tennis professional career Department engaged in less management and management, low
剩余内容已隐藏，支付完成后下载完整资料
浅析乒乓球产业经济发展的影响因素
摘要：乒乓球产业经济的主要因素里建立乒乓球产业的消费人群。完善俱乐部的经营，在消费体系中，乒乓球职业俱乐部是消费的主
要引导者，而乒乓球人群是消费的主体。通过完善引导者的经营和管理，刺激主体的消费，是乒乓球产业得到良好的发展；乒乓球运动更
有活力让我们的国球长盛不衰。
关键词：乒乓人群；经济效益；俱乐部；乒乓产业
体育产业成为发达国家支柱产业的今天，即使在我国体育产业
较发达的城市，其产值也只占总产值小部分，这些数据中乒乓球的产
业值更是微小。各项体育运动之间也存在竞争。乒乓球运动要长盛不
衰，必须有良好效益为保证。完善倶乐部的管理，经营和乒乓球人群
的消费决定乒乓球产业的经济效益。
一、 建立乒乓产业的消费人群
- 乒乓球运动的大众化
乒乓产业要发展，乒乓球的大众化是必然的。乒乓球运动场地、
器材投入相对便宜，运动强度适中，有较好的运动人群。所以乒乓球
运动有大众化的前提条件。如果要在城区建立几个分布均匀的大型乒
乓球训练中心，就为大众化提供地点。定期在这几个乒乓球训练中心
之间搞联谊比赛，以球会友，这就是大众化的范围扩大。
- 影响体育消费心理的因素
现阶段我国居民的体育消费心理在很大程度上受经济因素的制
约。在经济因素中，国民收入水平和体育消费资料几个对人们的消费
心理起主要作用，一般情况，国民收入水平会随着社会经济的发挥、
国民收入水平、体育市场繁荣、产品丰富、价格合理即保证基本生活
水平的情况下才有可能加大改善人们体育消费心理和消费结构力度，
提髙体育娱乐的消费支出；在文化因素中，国民文化素质和体育文化
教育起主要作用，我们每个人都生存在一定的文化环境中，以出生开
始接受周围文化的教育和熏陶，并逐渐建立起与这种文化相一致的价
值观和行为标准。因此，在某种程度上讲，它能决定一个人的消费价
值观和行为准则，影响一个人的生活方式和消费习惯；在个人因素
中，体育价值观和个人收人状况起主要作用。人们能否真认识到体育
消费是人类社会文化进步的需要，即幸福生活的需要。只有真正认识
到体育价值所在，才会萌生对体育的需要，有了需要才会产生消费动
机从而为体育消费提供内在动力。因此，能否正确认识与理解体育的
价值，树立正确的体育价值观，直接关系到人们的体育消费意识的形
成，影响到体育消费的心理和行为。个人收人直接影响到人们的购买
力和消费水平，是人们完成各种活动所必备的重要心理前提。有了正
确的认识，而没有较好的收人，不可能有较高的消费；有了较好的收
入却没有正确的体育价值观念也同样影响到体育消费水平。两者相辅
相承、密切联系，在不同侧面影响着人们的体育消费心理。
二、 完善乒乓球职业俱乐部的经营
乒乓球职业倶乐部的建立，既为乒乓球运动带来了活力，又发挥
引导消费主力军的作用。职业倶乐部的建立，同时也为乒乓产业经济
创造效益。完善倶乐部的经营也成为了乒乓球产业经济发展的关键。
现阶段我国乒乓球职业倶乐部存在的主要问题是经济上还不能独
立，还需要企业提供大量资金，以维持倶乐部的正常运转。一旦企业的
经济效益不佳或领导更替，倶乐部的经济来源就会发生问题。因此，乒
乓球职业倶乐部欲在中国存在下去并逐步走上健康发展的轨道，必须重
视市场的开发，努力提高自身的造血功能，增加经济来源。
1.俱乐部的管理人才
收稿日期：2011-10-12
现阶段我国乒乓球职业倶乐部从事经营管理人员少，学历低，经
验不足。而倶乐部的职业化，最根本的一条是实业化，走体育与市场
相结合的道路，实行企业化管理体制，按照市场经济的竞争机制，价
格法则，供需关系来经营。所有这一切都必须由专业人才来实施。因
此，我国乒乓球职业倶乐部，最急需的来培养，吸引一些具有经营管
理能力的专业人才。
2.倶乐部的经济来源
现阶段我国乒乓球职业倶乐部应特别注重经济来源的开发。目
前，经济开发的项目主要是门票、广告、电视转播、运动员转会、商
业性比赛、倶乐部标志产品销售、会员费等。从门票收入上看，在国
外占倶乐部收人的5%。在我国，由于倶乐部没有自己的比赛场地，
主要依靠租用场地做为自己的主赛场，又受到经营管理人员少的限
制，又担心观众少，因此，有的对门票采取承包经营的方式，有的倶
乐部赠券失控，使得倶乐部有限的门票收人流失严重。因此兵乓球职
业倶乐部要努力创造条件，建设自己的比赛场地，增加门票收人是应
引起极大重视的问题。广告收人是职业倶乐部的“生命线”。广告有
观众多、时间长、影响大和效果好的特点，所以备受企业家的青睐。
为了扩大广告收入，可以利用球台周围的挡板，使这些挡板变成起到
广告作用的艺术品。还要利用赛事转播的时间歇来出售段位广告。乒
乓球职业倶乐部应特别注重开发广告市场；乒乓球倶乐部标志产品经
营，目前还是较为薄弱的环节。由于我们乒乓球倶乐部名称大都以企
业或赞助的名字冠名，缺乏连贯性的名牌效应。如不改变观念，倶乐
部标志产品的经营会始终难以开展。乒乓球优秀运动员是乒乓球职业
倶乐部的灵魂，他们在吸引观众和球迷，提高倶乐部的声誉，创造票
房价值和广告效应等方面所起的作用是其他任何力量无法比拟的。国
外大牌倶乐部不惜重金收买优秀运动员，而得到的市场效应，远远大
于他的投人。小型倶乐部为了他的生存，不得不把有前途的运动员卖
出，以换取一定的收人。因此，只要运作的好，运动员转会费是职业
倶乐部的一项重要收人；电视转播促进倶乐部的发展电视转播利用乒
乓球运动的免礼大大提高了电视收视率，这就为倶乐部的知名度提供
了传媒。电视转播放大了比赛场地，使乒乓球的比赛更细致的展现在
观众面前，让球迷了解了这只是40mm圆球的魅力，让球迷们找到了
自己的球星，从而对球星所在的倶乐部产生了兴趣，电视转播拉近了
乒乓球运动与观众的距离，从而带动了整个体育消费，促进了倶乐部
器材、服装等商品的消费额。
总之，乒乓球产业发展是受多方面因素影响和制约的，在经营乒
乓球相关产业时一定要抓准时机，针对兵乓球运动员以及爱好者的发
展趋势，充分了解市场需要，全方位地做出判断才能全面的发展乒乓
球产业。
参考文献：
- 司金銮.消费心理学[M].北京沖国商业出版社,1994.
- 许德琦.青年与现代消费[M].长沙:湖南人民出版社,1988.
剩余内容已隐藏，支付完成后下载完整资料
资料编号：[25546]，资料为PDF文档或Word文档，PDF文档可免费转换为Word
以上是毕业论文外文翻译，课题毕业论文、任务书、文献综述、开题报告、程序设计、图纸设计等资料可联系客服协助查找。
