The Development of Chinese Sports Industry with Economic Society Development
Abstract.：Samaranch, the former International Olympic Committee President has said that without the help of commerce, Olympic Games will go towards death. Benz Company believes in that the more you put into sports industry, the more profits you will get. The development of economic society helpt to bring about the prosperity of sports industry, and as a flourishing tertiary industry, sports industry also contributed to the development of economic society. At present, the sports circle and economic circle has reached a consensus of mutualism. The sport industry and economic society will achieve common development amp; progress and advance steadily in their constructive interaction. In addition to promoted economic society development, the sports industry also promoted and developed sports culture, spread sportsmanship, and promoted morality, civilization, and esthetic sentiment in its development and the process of serving the public, by which achieved the common development of sports industry, economy and culture, thus promote the healthier and more harmonious development of the whole society.
Key words: sports industry; economic society development; relationship
1.Introduction
In the sport is gradually along with the development of the society, it is an important part of human culture. From the 70 s and s of 20th century, with the development and the transformation of economic and social sports has to give up the original Olympic idealism, and agree to the social and economic gradually, so as to form the sports industry as a new industry. Samaranch, the international Olympic committee (IOC), said the most favorable factors commercialization is forced to adapt to the modern social movement. The commercialization is the rise of sports industry and the prosperity of the most powerful method to promote common development of the sports industry and economic society. Now, the sports industry has become the new beginning, the new journey, modern economic development path of sports power the dominant force in the port. In addition, the core competitiveness of the sports industry is a national sport. Therefore, the sports industry, the relationship between the economic development far-reaching influences, considers and common development plan sports industry and economic society is of far-reaching significance.
2.IDENTIFICATION OF SPORTS INDUSTRY
The sum total of the sports industry in all walks of life the same economic activity or economic production sports products and knowledge of product use, prove products or sports for social services. As the development of national economy is an important part of sports economy has common characteristics and other industries, such as emphasis on market efficiency and to promote economic benefits. It also has the characteristics of different, other industries. The development of the sports industry plays an important role playing restricted the economic structure; improve economic growth and increasing employment and driving the industry development.
Scope of sports industry :Through the ontic of sports industry is the sports industry, sports medium industry, sports consumers. Its core is the sports industry ontic including fitness and entertainment industry and the sports industry. Marginal sports industry is including sports lottery industry, sports, sports apparel industry, sports tourism and so on. Sports advertising, sports sponsorship sports and sports insurance intermediary industry. The sports industry is key to the sports consumption. A wide range of sports industry, including investment and construction stadium, expand the service, the production and consumption of goods, the market operation assumption movement of the sports events, the development of sports tourism, sports training course. The sports industry is a diverse symbiotic system and have a wide range of industries: sports contests industry, entertainment industry, sports information industry, service industry sports venues, sports training industry, the development of the sports advertisement, sports financial, insurance industry, sports business service industry, sports brokerage industry, sports construction, sports manufacturing, etc. Diversified industrial symbiosis unit rely on each other sports in a homogeneous and multiphase symbiotic model in the outer complex symbiotic environment. Based on the symbiotic relationship between industries, we can deduce diversified symbiotic unit sports industry diversification, the diversity of symbiotic model and diversified symbiotic environment. Sports industry has the close relation, the performance in the industry input-output relation called complementary. Input-output relation is refers to the general two-way 'supply-demand' between symbiotic unit. For example, sports competition sports industry relies on the successful operation of training industry provide performance sports talents, sports information industry purchasing broadcast rights, sports advertising industry provide financial support and sports financial insurance offer all kinds of insurance for athletes and sports teams. At the same time the industry would provide fitness sports fitness entertainment industry in direction of the competition, and technology demonstration for sports training industry. Sports advertisement industry products information may distribute marketing products through the sports teams, athletes and games. Playing industrial symbiosis unit of comparative advantage, optimize the allocation of resources, development and at the same time, also can obtain the sports industry symbiosis mutual benefit and win-win results and establish a complete series of industry to meet public
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中国体育产业与经济发展的关系
摘要:前国际奥委会主席萨马兰奇说，没有商业的帮助，奥运会将走向死亡。奔驰公司认为，你投入体育产业越多，获得的利润就越多。国家经济社会的发展带来了体育产业的繁荣，而繁荣的产业，体育产业的发展也促进了经济社会的发展。目前，体育界和经济界已经达成互惠共识。体育产业与经济社会在建设性互动中实现共同发展进步。此外，推动了经济社会的发展，体育产业也促进了体育文化，传播体育精神，促进道德、文明，在其发展的审美情趣和为民服务的过程，以实现体育产业与经济文化的共同发展，从而促进整个社会更加健康和谐的发展。
关键词：体育产业；经济社会发展；关系
1.介绍
体育运动是随着社会的发展而逐步发展起来的，它是人类文化的重要组成部分。从70世纪末到第二十世纪末，随着经济社会体育的发展和转型，不得不放弃原来的奥林匹克理想主义，逐步认同社会和经济，从而形成体育产业作为一个新兴产业。萨马兰奇，国际奥委会（IOC）表示，商业化最有利的因素是被迫适应现代社会运动。商业化是体育产业兴起和繁荣的最有力手段，促进体育产业与经济社会共同发展。现在，体育产业已经成为新的起点、新的征程、现代经济发展道路上的体育强国在港口的主导力量。此外，体育产业的核心竞争力是民族体育。因此，体育产业与经济发展的关系影响深远,关心和共同发展规划体育产业和经济社会具有深远的意义。
2.体育产业认同
定义体育产业的总和，体育产业的各行各业同样的经济活动或经济生产体育产品和产品使用的知识，证明产品或体育为社会服务。由于国民经济的发展是体育经济的重要组成部分，具有和其他行业共同的特点，比如强调市场效率和促进经济效益。它还和其他行业存在不同的特点。体育产业的发展对经济结构的制约起着举足轻重的作用，比如：改善经济增长, 增加就业, 带动产业发展等。
体育产业的分类：体育产业的本体是体育产业、体育传媒产业、体育消费者。其核心是体育产业本体，包括健身娱乐业和体育产业。边际体育产业包括体育彩票业、体育运动、体育服装业、体育旅游业等。体育广告、体育赞助体育与体育保险中介业。体育产业是体育消费的关键。多元化的体育产业，包括投资建设体育场、拓展服务业、生产消费品、市场运行假设运动项目、体育旅游开发、体育训练课程。体育产业是多元化的共生体系, 具有广泛的产业: 有体育赛事产业、娱乐业、体育信息产业、服务业体育场馆、体育培训业、体育广告、体育金融业、保险业、体育服务业、体育经纪业、体育建设业、体育制造业等。多元化的产业共生单元在外部复杂的共生环境中以同类和多相共生模式为依托。基于产业之间的共生关系, 可以推导出共生单元体育产业多元化、共生模式多元化和多元化共生环境。这些与体育产业有着密切的关系，表现在产业内的投入产出关系称为互补性。投入产出关系是指一般双向“供需”之间的共生单位。例如，体育竞技体育产业依赖于培训业的成功运行提供的体育人才、体育信息产业采购转播权，体育广告业提供财务支持和体育金融保险为各种各样的运动员和运动队提供的保险。同时该行业将提供健身体育健身娱乐业的竞争方向，以及运动训练行业的技术示范。体育广告行业产品信息可以通过运动队、运动员和体育比赛来分发营销产品。发挥产业共生单元的比较优势，优化资源配置，发展同时，也可以获得体育产业共生互利共赢的成果，建立完整的产业体系，满足公共支出。当产值大于投入值时，体育产业可实现增值，包括经济价值和社会软价值。
3.中国体育产业发展
我国体育产业发展从80世纪末至20世纪开始向体育产业化发展，体育市场体系已初步形成。在1992届中山体育工作会议上，政府制定了体育产业政策，并提出了明确的规定。这些政策是在1995中华人民共和国法律中加以实施的，使我国体育事业登上了一个崭新的舞台。以法律的形式，确立了我国体育事业发展基金、体育设施、规划建设和运营管理，促进体育事业的发展。在这一时期，体育彩票业、体育广告、体育旅游、体育建筑等行业也发展。经过十几年的初步实践，体育产业已经成为社会的热点，体育消费的投资和消费已成为一种时尚。
4.中国的体育产业存在的问题
虽然目前中国体育产业正在飞速发展中，储备资产、人力资源和资本升值比快速发展的过程中，这是不可否认的，但是我们的体育产业还处于发展期，我国各类体育市场的发展和整体水平都处于不同的低水平。体育彩票业、体育经纪业、体育旅游业仍在初期。市场主体和目标市场完善。不平衡产业发展、产业结构不合理、产业统计指标体系缺失等突出问题。我们没有制定长期稳定的产业发展优惠政策。实现制度化、法制化的体育市场还有很长的路要走。我们还缺乏对激烈的市场竞争环境、国际基础战略环境的全面了解。因此，改善我国体育产业的现状和解决问题的关键是我国体育产业经济社会的快速发展。
5.中国体育产业在国家先进体育与经济中的前景
体育产业已成为国民经济的重要产业, 在国民经济的发展中发挥着越来越重要的作用。北京2008奥运会隆重举办，展现出中国体育产业的蓬勃发展。同时，不断调整产业结构升级，为体育产业发展提供良好契机。体育消费总量增加、消费个性化和消费多元化也逐渐显现。参与体育消费将成为主流的消费模式，将推动整个体育消费的发展。目标；社会的未来是不可逆转的。当今，体育产业与经济的共同发展已成为体育界和经济周期的热点问题，体育产业将成为经济发展的新增长点。只要我们抓住机遇，开拓进取，提高体育产业的发展和完善的区域，那么我国体育产业将有广阔的发展前景，将会成为新时期国民经济新的增长点和第三产业的支柱产业，
6.实现共同发展的互动战略
在体育产业战略与经济社会发展中寻求互动，应综合、统筹规划，确保体育产业与经济社会的协调可持续发展。建立完善的市场经济体制，建立市场经济体制，将生命力强的政治、经济、文化的能量场。体育产业作为一个新兴产业，必须转变观念，建立完整的经济体制和体育市场。
实施以综合规划和发展战略来实现体育产业与经济社会的协调发展，我们应该把体育产业的规划和经济社会发展布局的发展，对体育产业的比重分布及相关产业是正确的，整个过程的协调发展状况保持和谐与共同发展体育产业与经济发展。为经济发展创造良好的经济社会环境经济社会和谐稳定的合作环境。不能没有体育产业政策支持、法律制度、优秀的硬件环境和软件环境等。
7.改革机制，树立观念
体育产业作为一个产业，应立足于现代社会的运行机制。体育行政组织应区别政府事务和体育产业体系，建立独立的行业管理部门，加强社会管理职能，以促进体育产业进入市场和社会。
8.建立体育产业与地方经济社会全面协调可持续发展观
体育产业的发展特别是政治、经济、文化背景，是可持续发展、现代社会发展和人类文明经济发展的必然结果。因此,我国体育产业的未来规划应立足于社会经济的发展, 顺应市场长期经济规律, 但是二者之间的接触力在自上而下工作时并不十分理想。
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